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2022 Week 31: Beauty Brand and Product Launches

Published August 4, 2022
Published August 4, 2022
Vapour

This week, inclusivity for all is highlighted through new launches and product offerings. In brands, Thrive Market has released f.a.e., a clean skin and body care range for “every face, every race, every body & every age.” In collaborations, Olay has a new brand face, Quinta Brunson, making her debut campaign focused around consumers showing their authentic selves, regardless of their flaws. In categories, JLo Beauty has expanded to body care with Firm + Flaunt Booty Balm, encouraging consumers to love their skin, and Smashbox has created a lipstick “by women of color for women of color.” In product launches, iNNBeauty Project has released a lip oil that sets its shade based upon each consumer's natural pH. Here’s what else has happened across the beauty industry this week:RETAILr.e.m Beauty: The recent Chapter 4: Out Of Body collection is now available at ulta.com and in-store.Uoma: The beauty brand for “all who have been left out” is now available in Ulta stores nationwide, with stands in 10 locations across the nation.BRAND

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